Posted by: Joseph S. Lima | December 2, 2010

Finding my Muse

If you have ever spent any time with me you would know that I think. A lot. Sometime too much. Most of the time my head feels like a mechanical computer, gears and springs whirring along, crunching on ideas and information sucked in from everywhere.  Once in awhile there is a “ding” and a piece of paper spits out with some seemingly random bit of information.   A lot like the Hitchhiker’s Guide to the Galaxy series.  What is the meaning of Life? 42! Well, no duh, that is sooo obvious.

This year has turned out to be a thinking year. Oh sure I have worked on some neat projects, been volunteering, joined some professional organizations, started a Linchpin group.  But as the year draws to a close and I look back, it has been a thinking and searching year.  Searching for my lost muse.  I think I have finally found it (btw, should I call my muse “it” or “her” even though there is no “her” per se?).

In my case, my muse is helping  me find my direction, clarifying my goals and priorities.  My muse is helping my re-structure my online brand and how my collective outposts will help me along my path.

December is a good time of the year to reflect and then look forward to the coming year(s).   I encourage everyone to take the time to consider the past and plan for the future and keep your momentum going.


Posted by: Joseph S. Lima | September 17, 2010

Social Marketing Has Come So Far…

…and has a long way to go.

Earlier this week I was fortunate enough to volunteer at the first 140 Conference in Boston.  The ever engaging Jeff Pulver started this conference to enlighten the masses as to the potential and possibility of Twitter.   I had heard about the conference, listened to the dialogue, read the follow up posts, and watched it on Ustream.   Sitting backstage, listening to the 60 or so presenters share their stories on how they got hooked on Twitter or how they are using the relationships for their business or cause, took me back to the first time I used Twitter.

Novell’s technical conference, Brainshare, takes place every March and in 2008 I was not able to attend.   One of Novel’s technical partners had tweeted that they would be streaming the Brainshare keynotes with Twitter as the back channel.  Keep in mind that Novell itself was not streaming the keynotes.  The company would record and put up the keynote video on the public website a few days later.  Here I was, sitting at my desk, watching the videos and monitoring the dozen or so people in the audience sharing their insights about the presentations in real-time.   WOW.  That day I started spreading the word about the social revolution.

Fast forward to today.  What I just described is so commonplace that many of us take it for granted.  Yet there are many more people still dipping their toes into the social marketing pool trying to make sense of how social networks, tools, services and techniques fit will help them personally or professionally.   Folks still need to be taught the basics of using social marketing and how to fit it into their overall marketing mix.  This is why face to face events like the 140 Conference are so valuable.  To not only listen how other people and businesses are leveraging “social” but to meet them and make deeper connections.

CC Chapman said on a recent Managing the Gray episode that September and October is crazy conference time.  Yes it is.  There are several conferences and events spread over the coming weeks in the Boston area. Here are just a few:

  • Geo-M – I heard Dennis Crowley speak at the Eat, Drink, Be Social event this past May. While I understood the potential of location based marketing, listening him speak that day was an “a-ha” moment.  Details at
  • Inbound Marketing Summit – I went last year and met a ton of great people. Looks like it shaping up to be another great event.
  • FutureM – “is a first-ever multi-location event experience throughout greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology.”  More details at and register for events at
  • Boston Region Entrepreneurship Week – “is a week of celebrating everything related to launching and nurturing companies in the Boston area.”  Check out the great events at

Here is my challenge to you: Get up from your desk and go to an event.  Many have free registration and your ROI on attending will justify your invest in time.  Meet people and ask how you can help them with their projects or business.  Share with your friends and family what you learned.  And always continue to grow in knowledge and experiences (but hopefully not grow in weight!).

I will let you know what events I end up attending and hope that you do the same. See you around town.

Posted by: Joseph S. Lima | August 5, 2010

The Dog Days of Summer 2010

Ahhh summer.  Been a soupy, hot summer here in Metro West Boston.  Lots of fans, air conditioners and cool drinks to take the stickiness away.  And lots of beach time.  The family has enjoyed our time frolicking in the sand and water with friends and family. Good times and memories.

The humidity (have you noticed that I am not a fan of humid weather?) made the recent house move a bit unbearable.  But we are slowly (emphasis on slowly) settling in.  My three tots love the fact there are many children around their age all around them.  Methinks many more changes are in store for them and for me.

With all the great family time and changes this humble outpost has been put on hold.  In fact I am in the process of designing a new blog on my own domain as well as working on outline for a new online community.  I feel the fresh wind of change coming my way.   Thanks for stopping by and stay tooned for info on the new home.

Posted by: Joseph S. Lima | June 17, 2010

Seth and Me, Part 3

I have written previously about Seth Godin and the impact his books and ideas have had on me.  Today I had the privilege of attending the first stop of Seth Godin’s Roadtrip.  I have seen recorded presentations but I must say nothing beats seeing and hearing him live.

The day began with Seth riffing on a whole range of topics such as education, the industrial revolution, the current social revolution, the evolution of his thinking over multiple years/books, the economy and the place of the knowledge worker (you can read tweets using the #sethbos and #sethroadtrip hashtags).  The themes and discussion would be familiar to anyone who has read any of his books or his blog.  The audience then spent the rest of the day asking questions and interacting with Seth.  A-maz-ing day.

THE BEST PART of the day for me was meeting Seth and sharing with him an idea that has been kicking around my head for the past couple of months.  He offered some great feedback and in the spirit of the day, I am sharing with you the direction and focus of the blog and of my work.

By July 9th I will have a new home for Discovering the Social Web with its general focus being on the trends, ideas, organizations and people involved in the social revolution around the globe.  I will start of with a business orientation but I could easily dive into the social impact on political systems, religion, sports, film, music, language, culture…the list is endless.  The most exciting piece for me will be the resource wiki so that I can easily share  with you the people, places and networks I discover.  I really want to help connect people to collaborate, to enter new markets and to have conversations.

I shipped this post and I will ship the new home in three weeks. And to quote Indiana Jones, “I am making this up as I go along.”

See you soon!

Posted by: Joseph S. Lima | June 9, 2010

TweetDeck dice Buenos Dias

I love TweetDeck.  It makes keeping up to date with my various Twitter lists and events a snap.  Composing message and sending them across Twitter, Facebook and LinkedIn (my primary networks) is easy.  There are other tools such as Seesmic and Hootsuite that offer plenty of functionality.  TweetDeck is the tool I have used the longest.  Imagine my joy when the I discovered a recent update that included a language translation feature.

You are probably wondering why this feature would make me so happy. Well, I really enjoy learning about different cultures, languages, beliefs and so on. I always try to learn the local language and culture when I travel.   All the people I have met have appreciated the effort I made to get to know their country and them.

It is one thing to know a few words and phrases when traveling, it is something else to carry on an intelligent online conversation in multiple languages.  Now I can with TweetDeck.  I have tried this feature with a couple of folks in Europe with decent translation results.  With an extra step I can exchange ideas in a way that makes someone who is not a native English speaker feel valued and appreciated. This capability also can help organizations listen and respond to what people are saying on Twitter regardless of language.

Check out my Twitter stream over the coming months to see how it works or try it for yourself at

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