Hello occasional readers! It is your friendly occasional blogger, still kicking. I seem to be writing around holidays or events (St. Patrick’s Day and the Kentucky Derby… and why I enjoy the Derby is another story for another time). Many good things have been occurring on my end and this poor blog has taken a back seat. A big project is complete and I am antsy to start writing again. Here we go…
Using WordPress for websites: I use WordPress.com for my blog as it was a good and economical way to start a blog. Lately I find myself wanting a more customized look, domain, etc so I will be making the plunge shortly. One problem. I am a WordPress newbie in terms of designing and customizing my theme. In typical “Joe” fashion I have been reading up on WordPress and recently attended the Boston WordPress Meetup (meeting minutes can be found on their site). Great event, well attended and very informative. I saw the appeal of using WordPress to power a website and I will be doing more tinkering to determine if it can be used by the groups where I am a volunteer.
Apple iAd: Speaking of advertising, this article in the Wall Street Journal (April 29, 2010) about Apple’s plans for mobile advertising piqued my interest. Mobile anything will be growing exponentially in the years to come as smart phones become more powerful and ubiquitous. In true Apple fashion, the company is asking for large fees and creative control over the creative aspects of campaigns, at least the intial campaigns. With 85 million iPhone and iPod Touch in circulation Apple, for now, can ask and get their terms. It is another example of companies having to address mobile as a distinct but complimentary component of their marketing strategy and execution.
Upcoming events: I am planning on attending these events and sharing what I learn.
- Social Media Breakfast Boston #17 – I am real excited about the next SMB event and not just because it will be held at Communispace’s offices in Watertown. The speakers will be excellent and I will have a chance to catch up with folks. Follow this link to learn more and register.
- The Community Roundtable, CRLive! – The Community Roundtable is a group of community managers/practitioners and like minded individuals. Jim Storer and Rachel Happe organize a lunch at a Boston area eatery so that people can get together, network and discuss community/social media topics. I have met great people and have had wonderful conversations. Go to the Community Roundtable Eventbrite page to check out the schedule of upcoming lunches.
That is all for now. Have a great weekend and until next time be well.